MTV Networks International (MTVNI) today announced that Liverpool will be the host city for the fifteenth annual MTV Europe Music Awards in 2008.
This will be the third time that the UK has hosted the Awards. Previously the event has been held in London (1996) and Edinburgh (2003).
The 2008 MTV Europe Music Awards will be broadcast live across all platforms on Thursday 6th November 2008.
“It is fantastic to be back in the UK and it is only natural that Liverpool should host the fifteenth annual Europe Music Awards. Not only is it the European Capital of Culture next year but the influence of its rich music heritage is still felt today,” commented Richard Godfrey, Senior Vice President Content & Music, MTV Networks International and Executive Producer. “The state-of-the-art Echo Arena Liverpool is the perfect venue for such a large-scale multi-platform event as the Europe Music Awards and will give us the opportunity to bring newer and more exciting elements to next year’s show.”
Bryan Gray, Chairman of Liverpool Culture Company, said: “The MTV Europe Music Awards in Liverpool in 2008 is a perfect match – it’s pop music coming home. There was huge competition to stage these awards so this is a major coup for Liverpool, the new arena and our European Capital of Culture celebrations. This event and the plans we have in place to celebrate them will provide a huge international platform for the city, the arena and the music scene in Liverpool today.”
The EMAs will be held at the Arena Liverpool, a 10,600 seat venue opening in January 2008. The brand new concert and event facility is located on the city’s famous riverfront and is set to be one of the most environmentally-friendly venues of its kind in Europe.
Bob Prattey, Chief Executive, ACC Liverpool - home of the Arena - said: “The MTV Europe Music Awards is a fantastic event which is broadcast across the globe and attended by some of the biggest names in the industry. For an organisation such as MTV to have chosen to come to the Arena Liverpool – particularly during the city’s year as European Capital of Culture - is a real coup. We can’t wait to welcome them with open arms.”
The Liverpool bid to host the 2008 awards was led by the Liverpool Culture Company and the Arena with support from the North West Regional Development Agency.
edc by Esprit have also confirmed their sponsorship of the 2008 Europe Music Awards. This year for the 2007 Europe Music Awards in Munich the partnership between MTV and edc was executed across 14 MTV channels in Europe and their related online properties, as well as edc’s web sites. The on-air sponsorship was extended to edc web sites and 10 MTVNI’s services in the Asia-Pacific region, including MTV channels in China (24-hour channel), Indonesia, the Philippines, Taiwan, Thailand, Korea, Singapore & Malaysia, Australia and New Zealand, as well as on VH1 India. Additionally MTVN Creative produced edc for Esprit’s first ever TV advertising and brand spot campaign and edc ran a series of competitions for winners to attend the live event in Munich on Thursday 1st November 2007.
The 2007 MTV Europe Music Awards will broadcast on MTV One at 9.00pm, Thursday 1st November 2007.
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World Museum Liverpool will be full of rock stars this weekend as the National Geology Festival comes to town. It promises to be a gem of a day as dinosaur displays, hands-on family sessions led by the young geologists group Rockwatch and live video links to other museums are on offer this Saturday 3 November 2007 from 10-4.30pm.